Organised and constant activity: the importance of the press office for an incisive communication
The Press Office is one of the most strategic tools in the corporate marketing mix. ABG PR, press office and media relations agency, has been working for years in this field and has a long term experience with both the traditional and most modern and innovative tools. The synergy between past and present, tradition and innovation make us capable of delivering strategic and effective strategies consistent with customer goals.
Our services include:
- Editing of press releases
- Production and management of selected media lists including print and online journalists, radio and TV, bloggers and specialized influencers
- Customized issuing of press releases
- Product testing
- Organization of interviews
- Organization of meetings with journalists
- Presence of the company and its products on special numbers of sector and generalist megazines
- Press reviews
- Quality/quantity analysis of press review
- Crisis management
Our services also include:
- Press Tour: visits to editors to present our customers and their products/services
- Press conferences: events during which company management informs journalists on corporate news or products/services
- Open Day: journalists are invited to the company headquarters in order to have an overview of the company business
Our services are “tailor-made” to match client needs. Each company has its own identity and its own goals to pursue. Whether it is to increase brand awareness, sales or reputation, the quality of our job lies in the ability to choose the most effective tools to make clients reach their target and increase their presence on the market. We carefully plan the strategy, starting from a deep and meticulous study of the company and its field of business. From this starting point, the real activities of the press office start through a series of clear and focused actions involving journalists from the press, TV channels, the web and, last but not least, bloggers.
Press Office ABG PR has been operating for years in this field and therefore knows the best ways to involve journalists in its activities.
Our Press Offices are based in Milan and Como.