Press releases, social network, influencer marketing:
what our press office does
ABG PR offers the following services:
The press office analyzes the business and targets of a client and subsequently develops a strategy that works through direct contacts with the online and offline media. The power of the web, associated with the power of the press, can achieve important results. To reach them, a deep understanding of the media landscape of the country where the customer wants to position himself and have good relations with the major media and journalists, is necessary and fundamental. This, added to the preparation of strategic and targeted press releases, gives an edge to business development.
The press office service is completed with press tours, press conferences and organization of open days.
The service of Social Media Management handles the major social networks to create brand awareness in the web and obtain immediate and winning business results. It is a very professional service, social media are integrated in the corporate marketing mix and used to improve visibility increasing the number of potential customers.
We mainly work with Facebook, Twitter and Instagram but for each project we choose the most suitable social media to match client goals.
Influencer marketing is nowadays one of the most popular tools that companies use to get in touch with their target when they want to create instant brand engagement. It is also economically convenient. When supported by effective press office and social media management activities, it may ensure a great enhancement of the company’s reputation, special events coverage, significant public engagement when launching new products and services.
The press office, Social Media Management, influencer marketing are a “must” in a company’s marketing mix.
For further information, contact us or visit us in Milan and Como.