Influencer marketing is nowadays one of the major marketing strategies businesses and brands rely upon in order to reach immediate market visibility and recognition for their activities as well as an economic return. Besides a press office and digital pr activity, influencer marketing can bring reputational benefits to companies, involvement in special events as well as a strong audience commitment in the introduction of new products and services.

From beauty to lifestyle, from food to technology and finally reaching niche industries, sector influencers or micro influencers can be identified in order to plan sponsored paid communication activities as well as free activities when there is a particular bond between the brand and the figure itself.

Among its services, ABG PR offers an influencer marketing management activity by ensuring all project related aspects as:

  • Activity design and planning starting from a brief and client goals.
  • Research of the most suitable influencers for the business communication activity, company values and targets to be reached.
  • Management of all the influencer marketing aspects, from contacts with the selected figures to the brief of the actions to be undertaken up to the monitoring and final customer reports.

 

Our influencer marketing projects aim at identifying the most effective actions to allow clients to reach their ultimate communication goals and targets by suggesting the most interesting profiles and by recommending attractive formulae in order to the make the experience as spontaneous as possible as well as stimulating and curios both for the selected influencers and for the public.
Project duration and complexity may vary from very simple actions as the free shipment of products, to planned and organized events as social games and contests, event participation, blog and report writing and publishing, call to action with special discounts and coupons etc.

Check out among the “best results”, some of the projects carried out by the ABG PR influencer marketing agency.