VESPA

For “Vespa shoes and bags”, brand extention of the iconic motorbike, ABG PR was responsible of social media management (see section) and of managing the first ever PR activity of the brand with influencers and creators. The project was based on web monitoring to map all the characters with an explicit passion for Vespa and then invite them to discover and receive the signed products of their favorite brand, with which to feel again more “Vespa fans”.