INFLUENCER MARKETING
ABG PR has a team dedicated to influencer marketing projects. Influencer marketing is today one of the communication strategies on which brands and companies increasingly rely on to obtain immediate recognition and visibility for their activities, but also a return from an economic point of view.Alongside press office activities, digital PRs guarantee important benefits for the coverage of special events, the involvement of the public in the launch of new products and services, the improvement of reputation and the return of image.
ABG PR team develops tailor-made projects and takes care of all aspects of the activity:
- Concept, starting from the brief and the client’s objectives.
- Search for the most suitable influencers that matches company values and the target to be hit.
- Contracting
- Brief of the actions to be carried out
- Monitoring of the contents and the final reports for the customer.
FAQ
Influencer marketing refers to the structured involvement of creators and profiles with an active community to tell the story of a brand, talk about its products or services through their channels, integrating them credibly into their everyday narrative.
We handle the entire process: designing the strategy, selecting and contacting the most suitable profiles, defining content and timing, coordinating content production, overseeing publication, and monitoring results, always in close ongoing collaboration with the client.
Influencer marketing involves creators and opinion leaders producing content on their own social channels, while digital PR and press office activities focus on media outlets, newspapers, and online publications. These approaches often have different logics and objectives, but they can be effectively integrated.
The selection is based on in-depth data analysis, assessing values, target audience, industry, content quality, communication style, and real performance, avoiding reliance solely on follower count or profile notoriety.
No. In addition to top influencers, there are micro and nano influencers who allow to work within specific niches, more sustainable investments and engaged communities. There is a minimum budget which we advise to consider to develop an influencer marketing project.
Depending on the objectives, a campaign can generate visibility, word of mouth, traffic to the client’s profiles or website, direct sales or in-store traffic, as well as content to be reused on brand channels and, in the medium term, positive impacts on reputation, brand perception, and sales.
Activities can be planned as one-off initiatives such as: launches, events, or product seeding or structured ongoing collaborations, with multiple activations over time to build familiarity and trust around the brand, working together on a shared communication plan.
The agency manages agreements, fees, content usage rights, and advertising disclosure rules, ensuring that the collaboration is clear and compliant for all parties involved.
Yes. Influencers can be involved in events, press days, product launches, or on-site experiences, creating real-time content and amplifying the visibility of initiatives already planned by the brand.
