PRESS OFFICE
The press office is a strategic role in corporate communication. ABG PR, press office and media relations agency, has been operating in the sector for years and knows how to involve journalists and opinion leaders through traditional and more innovative tools, to guarantee a service that is always in step with the evolution of the media landscape and above all consistent with the client’s objectives, in whatever sector he operates.
We do not offer pre-packaged PR services, but “tailor-made” strategies, carefully planned after an in-depth study of the company and the reference industry. Whether it is to increase brand awareness, advertise products or intervene on reputation, the quality of the press office must be sought in the ability to know how to choose the most effective means to reach customers and stakeholders and leave their mark on the market.
ABG PR is a proud member of PR HUB, the Italian trade association of Public Relations agencies, a reference point for communication in Italy, and a member of CONFINDUSTRIA INTELLECT, Italian trade association for communication, consultancy, research, web publishing agencies.
The targeted actions, with which ABG PR creates relationships with journalists from the print media, radio, TV, the web up to bloggers, podcasters and influencers, include:
- Drafting of press releases
- Production of accurate media lists that include print, online, radio and TV journalists, bloggers and influencers
- Personalized distribution of press releases
- Product tests
- Organization of interviews
- Organization of meetings with journalists
- Presence of the company and its products in special issues of sector and generalist magazines
- Press Review
- Qualitative-quantitative and EVA analysis of the press review
- Crisis management
These are accompanied by the organization of events:
Press Tour: visits to editorial offices to present customers and their products / services – press trips
Press conferences: event during which the company management informs the journalists present about corporate news or products / services
Open Day: journalists are hosted at the company headquarters to get to know it “from the inside”
FAQ
A press office manages relationships with the media to build and strengthen the reputation of a brand or an individual through authoritative editorial content. For us, press office work means focusing on a limited number of truly relevant news items, carefully crafted in every detail and capable of generating high-quality results. Our approach is summed up in a simple and very concrete mantra: less but better.
The press office service is useful for companies, brands, startups, and professionals who wish to:
- strengthen reputation, credibility, and positioning
- communicate news, results, and strategic operations
- establish a high-quality, ongoing dialogue with the media
No. A professional press office does not guarantee publications. Our work is based on the quality of the news, the content, and the relationships with journalists. We prefer a few meaningful features in truly relevant media outlets rather than widespread exposure with no real value.
No. A press office is not a direct sales tool. Its value lies in building credibility, reputation, and trust around a brand, product, or service – all key elements that influence purchasing decisions over time, but cannot be measured as immediate conversions.
The first valuable results generally appear after about six months of consistent activity, while the most solid and long-lasting outcomes are built over time through a method based on coherence and quality, able to generate trust and attention from relevant press.
Press office focuses on relationships with traditional media (print, radio, TV, and online publications), while digital PR expands the scope to the digital world, including online media, communities, creators, and opinion leaders. At ABG PR we work in an integrated way, applying the same principles to both activities.
Yes. As part of our press office activities, we organize events such as press lunches, press events, and open days. These are relationship-driven moments designed to encourage direct interaction between the brand and key journalists, and to present the latest company news or product launches. As always, the approach is selective: few, tailor-made events with a carefully targeted number of guests. Depending on the needs, we can handle only media engagement or the entire event organization. All events are tailored by our team and designed down to the smallest detail. At ABG PR, every press event is an integral part of the strategy, not for the sake of it, but a tool to achieve consistent and high-quality results.
An event organized by a press office has an editorial and reputational objective: it is designed for the media and supports a specific communication strategy. An event organized by our DMC, ABG Lake Como, has a primarily experiential and operational focus, centered on logistics, entertainment, and hospitality.
Every project starts with a brief. We analyze objectives, positioning, industry, and media targets, and then we build a tailored strategy with a dedicated approach, selecting the most appropriate activities for the occasion (press releases, one-to-one media relations, events, and more).
