SOCIAL MEDIA MANAGEMENT
Social media has changed the way companies communicate and their relationship with the public. However, just being present is not enough, you need a strategic, structured, constant and fast positioning plan.
ABG PR offers professional social media management services to help companies to achieve their digital communication goals, enhancing their online presence. The process of managing social profiles is customized on the characteristics and needs of the individual business and never left to chance; we take care of all aspects concerning the use of social networks: preliminary analysis and optimization of existing channels, opening of new profiles, design and development of digital positioning, tone of voice and visuals, creation of editorial schedules and production of content for each individual channel, monitoring of online conversations and community management activities and online crisis management.
ABG PR social media managers work daily with speed and attention so that customer communication is successful, impactful and constantly updated on the trends and changes that every day involve Facebook, Instagram, TikTok, YouTube, Linkedin and all the other social networks.
OUR SOCIAL MEDIA MANAGEMENT SERVICES INCLUDE:
- preliminary analysis for the development of digital positioning
- optimisation of existing channels and/or creation of new profiles
- definition of tone of voice
- drafting of copy and creation of supporting multimedia materials
- creation of editorial schedules for each individual channel
- social listening
- community management
- online crisis management
FAQ
Social media management refers to the structured and ongoing management of companies’ social media profiles, with the goal of telling the brand’s story, engaging with the community, and supporting other communication and marketing activities.
We take care of planning and producing content, organizing editorial calendars, monitoring conversations and direct messages, publishing posts, and optimizing activities based on results, always in coordination with the client.
No, the agency handles the day-to-day activities of community management, after defining together with the client the tone of voice, response guidelines, and when the company should be directly involved.
Yes, every social media management project is customized to specific characteristics and needs of each business, with ad hoc objectives/goals and content. It also takes into account the different social platforms involved and their specific features.
Yes, social media activities can and should always be integrated and aligned with the overall communication strategy, which may also include other channels such as internal communication, PR, marketing, and influencer marketing, ensuring a coherent flow across all strategic touchpoints.
In addition to monitoring standard metrics such as reach, interactions, follower growth, website traffic, and conversations’ quality, specific objectives are defined in advance with the client. These objectives are based on client’s resources and are tracked on a project-by-project basis.
Yes, in addition to full channel management, it is possible to request strategic consulting support to define guidelines, the editorial plan, and the overall strategic framework, to be implemented internally.
