ABG PR supported Ticketmaster Italia in the launch of Ticketmaster New Music, a new initiative created to support emerging artists throughout the year, increase their visibility and help them connect with new audiences across Italy. The project made its debut during the 76th edition of the Sanremo Music Festival, with a special programme hosted at the branded hub in Piazza Siro Carli, just a few minutes from Teatro Ariston.
Developed in collaboration with Open Stage, the launch featured 11 new artists performing in a series of live afternoon concerts designed to bring the initiative to one of the most symbolic settings in the Italian music scene. Alongside the live events, the project also unfolds through a dedicated platform on the Ticketmaster website, ongoing campaigns and promotional activities aimed at providing concrete support for the growth of emerging talent.
