ABG PR supported the press launch of Segreto d’Infante, the new fragrance by Silvia Monti Profumi d’Artista, helping introduce the brand’s latest creation to beauty and lifestyle media through a dedicated PR campaign and a launch event held at the Lafarmacia. flagship store in Piazza Cordusio, Milan.
Available exclusively at Lafarmacia., Segreto d’Infante enriches the brand’s fragrance collection with an authentic and distinctive new scent, created to accompany everyday life with subtle elegance, never overpowering the wearer. Its name brings together two different worlds: “segreto” of traditional pharmacopoeia, rooted in time-honoured remedies made from carefully selected ingredients, and “infante”, evoking the pure, comforting scent of a newborn’s skin, a symbol of innocence and protection. The result is an intimate fragrance that draws on the wisdom of the past and transforms it into a deeply personal olfactory experience, inspiring authenticity and self-rediscovery.
