Influencer Marketing

ABG PR has a team dedicated to influencer marketing projects. Influencer marketing is today one of the communication strategies on which brands and companies increasingly rely on to obtain immediate recognition and visibility for their activities, but also a return from an economic point of view.

Alongside press office activities, digital PRs guarantee important benefits for the coverage of special events, the involvement of the public in the launch of new products and services, the improvement of reputation and the return of image.

ABG PR offers among its services the management of influencer marketing activities for every industry, from beauty to lifestyle, passing through food and technology, up to niche markets.

For each project we will identify the most suitable talents, creators and specialized influencers, real opinion leaders with whom to plan sponsored or free-paid communication activities.

ABG PR team develops tailor-made projects and takes care of all aspects of the activity :

  • Concept, starting from the brief and the client’s objectives.
  • Search for the most suitable influencers that matches company values and the target to be hit.
  • Contracting
  • Brief of the actions to be carried out
  • Monitoring of the contents and the final reports for the customer.