The press office is a strategic role in corporate communication. ABG PR, press office and media relations agency, has been operating in the sector for years and knows how to involve journalists and opinion leaders through traditional and more innovative tools, to guarantee a service that is always in step with the evolution of the media landscape and above all consistent with the client’s objectives, in whatever sector he operates.
We do not offer pre-packaged PR services, but “tailor-made” strategies, carefully planned after an in-depth study of the company and the reference industry. Whether it is to increase brand awareness, advertise products or intervene on reputation, the quality of the press office must be sought in the ability to know how to choose the most effective means to reach customers and stakeholders and leave their mark on the market.
ABG PR is a proud member of PR HUB, the Italian trade association of Public Relations agencies, a reference point for communication in Italy, and a member of CONFINDUSTRIA INTELLECT, Italian trade association for communication, consultancy, research, web publishing agencies.
The targeted actions, with which ABG PR creates relationships with journalists from the print media, radio, TV, the web up to bloggers, podcasters and influencers, include:
- Drafting of press releases
- Production of accurate media lists that include print, online, radio and TV journalists, bloggers and influencers
- Personalized distribution of press releases
- Product tests
- Organization of interviews
- Organization of meetings with journalists
- Presence of the company and its products in special issues of sector and generalist magazines
- Press Review
- Qualitative-quantitative and EVA analysis of the press review
- Crisis management
These are accompanied by
the organization of
Press Tour: visits to editorial offices to present customers and their products / services – press trips
Press conferences: event during which the company management informs the journalists present about corporate news or products / services
Open Day: journalists are hosted at the company headquarters to get to know it “from the inside”