The Open Day is a crucial event in the beauty sector because it allows companies to meet all the most important journalists and influencers and present new products. We at ABG PR don’t like to be conventional and we always try to organize events that are also experiences. For Istituto Ganassini we have organized an event at Le Vigne di Leonardo (Milan). What’s the creative idea? Leonardo, for his studies on the perfect proportions of the human body represented in his pen drawing “Vitruvian Man” and for having painted eternal beauty in his famous “Gioconda” was the perfect testimonial for the products of Istituto Ganassini. The cultural level of the location allowed us to give the participants an immersion in the life and history of Leonardo da Vinci.