Nectar LP-DG® Beauty Complex is the food supplement based on Hydrolyzed Collagen, Vitamins and Essential Oligoelements presented by Sofar spa in 2021.

Working alongside the press office, ABG PR supported the launch of the product with an impressive influencer marketing campaign by hiring over 10 creators for several months who told their fanbase their experience with the treatment, presented the product, its novelty and its features.
Over the weeks the activated profiles have communicated all the touch points suggested by the brief.