Istituto Ganassini is a leading pharmaceutical company in the sector which, together with its Italian and foreign subsidiaries, is present in 60 countries. Its brands of excellence are Rilastil, Tonimer Lab, Bioclin, Vidermina, Korff, Compagnie de Provence, Comodynes, Alkagin and The Organic Pharmacy.
Our corporate influencer marketing activities went along with the press office and media relations’ (link to the case history of the press office / ganassini) to strengthen the reputation of the company and the notoriety of its products on the Italian market.
We kept creators constantly informed about the company’s projects, such as the one linked to the social responsibility campaign #alsoleresponsibile by Rilastil or #RacefortheCure by Vidermina.